Hello, I'm Pramiti.
Lead Product Designer
I am an experience designer and manager passionate about crafting meaningful experiences and building happy and creative teams. I am an enthusiast of interior design, enjoy doodling, and take delight in nurturing my indoor garden.
Elevating Checkout Journey for ZALORA customers
How we optimised the checkout journey to be smooth and transparent resulting in decreased checkout bounce rates and lower cart abandonment rates.
Helping ADP customers view compliance notices
How we built a web and mobile enterprise solution to help small and large companies resolve tax notices sent by the government.
Crafting a personalized home page for ZALORA customers
How we crafted a personalized, guided journey for first-time ZALORA customers, resulting in an increased sign-up rate and first order conversion rate
Simplifying discount discovery for ZALORA customers
How we crafted an intuitive discount discovery experience for customers, enhancing voucher utilization and boosting the purchase conversion rate
My musings on User Experience
A curated collection of my UX articles delving into design principles and practices.
Say hello!
Looking to hire? Quick catch up over coffee? Hit me up!